Friday, 22 October 2010

Simon: Music Video Analysis


Lady GaGa: "Alejandro"


The music video starts off with text screens saying "GAGA", gives away the artist, then a male in fishnet tights and heels. The man seems to be a part of the army but it is contradictory that he is in female clothing and you would usually see army men in a more manly light. Shortly you see "KLEIN", the name of the director for the video, this establishes the artist and director to the audience. From the next few shots, you can already feel that the music video is going to have a dark theme. The soldiers in the first scene remind me of the Russian army. The marching scene also seems to represent strength and determination. You later see GaGa sitting in a chair, almost omniscient, watching over these soldiers perform. I feel like this music video reflects on the way homosexuals are seen by society and how they are fighting for their right. However, the song doesn't have much relevance to the video. You see GaGa swallowing beads and dressed in very religious outfits, this could also reflect on the way religion sees gay people. The video portrays many touchy and sexual themes, from when the guy is groping her on the bed to when all the aggressive men are pulling her. 
Controversy is caused from this video since it dives into subjects that artists don't usually explore.

 Alicia Keys: "Unthinkable"


This music video is a good example of historical reference on racism since it's about a relationship between a black girl and a white guy struggling to keep it going with feuds occuring between the girl's family and the boy. It jumps between decades and portrays all the symbols of that time period. The song fits perfectly with the viedo and it has a good message with in the video.

 Röyksopp Feat. Robyn: "The Girl & The Robot"


I really like the editing in this video and how the colour schems are blue and red. The shots in this video are visually interesting and 3D effects are used. The video has a range of smooth tracking shots. It also fits perfectly with the song.

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