They can offer unique merchandise and hidden tracks, and the design is key to how successful a digipak can be.
I found a blog called "sandman-chronicles.blogspot.com". The blogger is a design artist who has worked on CD/Digipak designs for Mika and Bat For Lashes. On the right is a design from his blog. I really like the CD design, it is bright and colourful and suited to Mika's style and his bubbly and up beat songs.
This digipak is simpler than the Mika one but is relevant to the band's image and is also a clever advertising technique as it continues the secretive image of the band, and moreover, the characters are what we relate to the band members. I like the way in which the digipak is constructed, with the sides folding into the middle. The images also convey the multiple characters within the band and the main focus is on the characterisations.
Lastly, this digipak appears to be a different genre and therefore imagery and tone than the other two I've displayed. However, I think the artistic imagery is very nice and gives whatever band this is, a more serious feel and gives their music a more darker or sincere tone. This digipak has a contrasting layout to The Gorillaz's digipak, it seems taller and wider and opens like a book. There is sufficient information on the side panels and no doubt there will probably be further information in the sides of the digipak. 
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