Indie music

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Evaluation Q1

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Evaluation 2 & 4

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Music Video

Digipak and Poster

Old and New Fandom

Fandom now



Fandom befor



And Beatle Fans



After watching some Fan Videos, I feel like there is this different relationship between a fan and an artist. It moslty happens to mains stream artists and it seems like super sincere fans worship their idols\stars. Hence there are shows like "American Idol" etc. Sometimes being a fan turns into being a stalker.



This shows again that gettign so much media coverage has some good and many bad effects.



"People catagorized as obsessed fans or stalkers are really only obsessed by their own feeling of insignificants. They act out towards the people they envy in a desperate attempt to gain their own notariety."

Mulit- What?

So, I was searching the web and I came across these Videos on Youtube that are called "Multi-fandom" Videos. They are mash ups of different TV shows and movies made by fans. One can relate that to music Fans as both would sacrifice their spare time to making a "Fan Video" tributed to whatever they are a fan of. For TV show fans they are called Multi-Fandom and for music Fans they are called "Covers\Parodies" etc.
This is a "Multi-Fandom" Video. The creatir of this video must be really committed to what she\he is doing because after two years of Media Studies I know that Editing can be very time consuming and tiring.



and there is more...



Offcourse Music Artist Fans have their way of showing their fandom as seen in this video:



The Person that uploaded the video wrote "Lady Gaga saw this video on her birthday, March 28, 2010 & tweeted the following: "I've never cried so hard in 24 years, from pure joy and unconditional love. Tears still streaming.""

And it is not just GaGa Fans



And not just Britney fans either



This relationship between Artist and Audience is very important for the marketing of the artist and their fame so they often do or say something to keep those fans and get more.



So we've established that fans like to dedicate time to their idols but artists like to do the same sometimes(or maybe they have to??).

Songs that inspire!(or do they??)

To be fair on the Music Industry they do have some songs try to make people comfortable with who they are and how they look like. For example Christina Aguileras Music video "beautiful"



and India Aries "I am not my hair". I am going to compare how these songs and music videos try to convey their message.
Christina Agiulera is a Pop & RnB artist who targets the mass market with her music. In this particular Music video she tries to reach a range of audience (mainly people who feel insecure about themselves) this is amplified in the video by cross cutting between an anorexic girl, a girl that is being bullied, a crossdresser, a homosexual couple, a black girl, basically a group of people that are usually not accepted or judged by other members of society. The video starts of with all of the characters being sad and her singing "to them" "you are beautiful, in every single way, words can't bring you down". A very symbolic part is when the black girl tears up a magazine and burns it, it is a bit similar to the idea in our music video. What I like about the video is that there are characters in it that are not conventionally beautiful, so considering that it does challenge the conventions of usual, mainstream music videos. Nonetheless Christina Aguilera (who is conventionally beautiful) still gets most of the screen time, so it looks a little bit like she is using these other characters in the video to sell herself and make a better image for herself.
India Arie is a Soul & RnB artist, her music is not as mainstream as Christina Aguileras. Just as Aguileras Song was supposedly inspirational her Song "I am not my hair" was too. But unlike Aguilera Arie is mainly targeting black women with that song. Most black women in the mainstream Media do not wear their natural hair because it is not "desirable" and often labelled as "nappy hair" or "slave hair". This idea goes all the way back to the time of slavery and how white slave owners instilled the idea that "Negro hair is not feminine or beautiful" and "the straighter(and lighter) the better". Unfortunately this idea still exists in todays society. To deliver that idea Akon states "was it the hair that got me this far?...I hate to see it but it seems so flaw the success didn't come 'till I cut it all off" and Arie sings "Good hair means curls and waves, bad hair makes you look like slave". The song has a great meaning and I believe more people should listen to the lyrics and feel more comfortable in their own skin. The lyrics of the song are different and inspirational but unfortunately the video is again mainly of the artist performing into the camera with some good editing. This is something that appears in most Music Videos, even if they have a deeper meaning they often concentrate on the artist and try to establish the artists image but I suppose they have to earn their money somehow.