Evaluation Question 2

Evaluation question 2

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Evaluation Question 3- Audience Research

Evaluation

The link to my evaluation Question 1

http://www.youtube.com/watch?v=ywGuRVpRwO4

Evaluation Question 4

Evaluation question 4

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Video Director Research

Alan Ferguson is an American music video director who is currently signed to Yvette Lang-Einczig & Yell Productions. Most of his work is for Mainstream Artists such as Katy Perry, Nelly Furtado and Fall out Boys.

He also worked with Janelle Monae.

Janelle Monae

Nelly Furtado-the Night is young

Natasha Bedingfield- Pocket full of sunshine

Katy Perry-Hot 'n Cold

Fall out Boy-Dance,Dance,Dance

Because he works with Mainstream Artists the music videos he directed are conventional.






James Frost is an English Music Video and commercial director. His most recent work is Ok Gos' music video "this too shall pass".# which took 5 months to design and build up and two days to shoot the final version is one continuous shot. Similar to our music video, it breaks the fantasy at the end by showing that it was staged. here a link to the video: http://www.youtube.com/watch?v=qybUFnY7Y8w

Mark Romanek is an american film and Music Video Director. He has worked with many well known artists and received many awards for his work.

Michael Jackson& Janet Jackson- Scream

He also worked with Michael Jackson and Janet Jackson on their Video Scream which cost 7 million US Dollars. It is similar to our idea of them being trapped and pressurised by the media.

Indie music

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Music Video

Old and New Fandom

Fandom now



Fandom befor



And Beatle Fans



After watching some Fan Videos, I feel like there is this different relationship between a fan and an artist. It moslty happens to mains stream artists and it seems like super sincere fans worship their idols\stars. Hence there are shows like "American Idol" etc. Sometimes being a fan turns into being a stalker.



This shows again that gettign so much media coverage has some good and many bad effects.



"People catagorized as obsessed fans or stalkers are really only obsessed by their own feeling of insignificants. They act out towards the people they envy in a desperate attempt to gain their own notariety."

Mulit- What?

So, I was searching the web and I came across these Videos on Youtube that are called "Multi-fandom" Videos. They are mash ups of different TV shows and movies made by fans. One can relate that to music Fans as both would sacrifice their spare time to making a "Fan Video" tributed to whatever they are a fan of. For TV show fans they are called Multi-Fandom and for music Fans they are called "Covers\Parodies" etc.
This is a "Multi-Fandom" Video. The creatir of this video must be really committed to what she\he is doing because after two years of Media Studies I know that Editing can be very time consuming and tiring.



and there is more...



Offcourse Music Artist Fans have their way of showing their fandom as seen in this video:



The Person that uploaded the video wrote "Lady Gaga saw this video on her birthday, March 28, 2010 & tweeted the following: "I've never cried so hard in 24 years, from pure joy and unconditional love. Tears still streaming.""

And it is not just GaGa Fans



And not just Britney fans either



This relationship between Artist and Audience is very important for the marketing of the artist and their fame so they often do or say something to keep those fans and get more.



So we've established that fans like to dedicate time to their idols but artists like to do the same sometimes(or maybe they have to??).

Songs that inspire!(or do they??)

To be fair on the Music Industry they do have some songs try to make people comfortable with who they are and how they look like. For example Christina Aguileras Music video "beautiful"



and India Aries "I am not my hair". I am going to compare how these songs and music videos try to convey their message.
Christina Agiulera is a Pop & RnB artist who targets the mass market with her music. In this particular Music video she tries to reach a range of audience (mainly people who feel insecure about themselves) this is amplified in the video by cross cutting between an anorexic girl, a girl that is being bullied, a crossdresser, a homosexual couple, a black girl, basically a group of people that are usually not accepted or judged by other members of society. The video starts of with all of the characters being sad and her singing "to them" "you are beautiful, in every single way, words can't bring you down". A very symbolic part is when the black girl tears up a magazine and burns it, it is a bit similar to the idea in our music video. What I like about the video is that there are characters in it that are not conventionally beautiful, so considering that it does challenge the conventions of usual, mainstream music videos. Nonetheless Christina Aguilera (who is conventionally beautiful) still gets most of the screen time, so it looks a little bit like she is using these other characters in the video to sell herself and make a better image for herself.
India Arie is a Soul & RnB artist, her music is not as mainstream as Christina Aguileras. Just as Aguileras Song was supposedly inspirational her Song "I am not my hair" was too. But unlike Aguilera Arie is mainly targeting black women with that song. Most black women in the mainstream Media do not wear their natural hair because it is not "desirable" and often labelled as "nappy hair" or "slave hair". This idea goes all the way back to the time of slavery and how white slave owners instilled the idea that "Negro hair is not feminine or beautiful" and "the straighter(and lighter) the better". Unfortunately this idea still exists in todays society. To deliver that idea Akon states "was it the hair that got me this far?...I hate to see it but it seems so flaw the success didn't come 'till I cut it all off" and Arie sings "Good hair means curls and waves, bad hair makes you look like slave". The song has a great meaning and I believe more people should listen to the lyrics and feel more comfortable in their own skin. The lyrics of the song are different and inspirational but unfortunately the video is again mainly of the artist performing into the camera with some good editing. This is something that appears in most Music Videos, even if they have a deeper meaning they often concentrate on the artist and try to establish the artists image but I suppose they have to earn their money somehow.

Music Video Analysis

Wikipedia:"The Pierces are a New York-based band. The principal members are sisters Catherine Pierce and Allison Pierce. Their genre is Alternative,Folk rock & Pop rock."
So it is not your mainstream pop music. The music video reflects on the song and has a rather dark theme. It is a mixture of narrative and perfomance as the lead singer performs throughout almost the whole video.The main message of the song is quite straight forward and I believe they have succesfully elaborated on the lyrics with their music video. There are often music videos one might forget or not even watch until the end but this is definately one of those videos that you have to watch untill the end. This is because of its originality and individuality. The story of the video is about two friends, one tells the other a secret,the other pormises (on her life) not to tell anyone, eventually she does tell others, her friend finds out and kills her because "two can keep a secret if one of them is dead". In the video you can see a person that is supposedly dead because she did not keep a secret as the video moves on the audience is shown how and why exactly she(the leadsinger) decided to murder her.
The represantation of women in this video is actually negative because it impliments that a woman might kill someone for such a trivial reason as exposing a secret. Also we can see that after she murders her she "beautifies" her with make up,a wig and nail vanish. So even though she is dead what matters most is the looks. It also represents American culture in a way as "image is everything" and by exposing somebodies dark secret, you are basically threatening their existence.It also shows that the Band is creative and not scared to experiment and be different. The song is used in the intro of the American mystery teen drama television series Pretty Little Liars.
On YouTube you can see some of the audiences responses to the video e.g. :

"sounds creepy...i love it!!!" ; " I love how it sounds like its from the 1920's.. makes it sound creepy-ish.... Guess thats why i love it so much! :)" ; " Three may keep a secret, if two of them are dead.-Benjamin Franklin" etc.

Audience Research

Teamwork

Today some of us lacked some team spirit. We were supposed to start filming today and finish the rest of the filming on Friday. Unfortunately some of us did not turn up or get in contact so we had to do something else to be productive. As the actress dis not come either we could not start alone. Instead of just being annoyed or angry we went to book all the equipment(Lighting,Camera,Tripod) some props(lab coat and safety glasses) and the drama studio for this Friday. We also printed out the Storyboard and made sure that we have all the props we need for Friday. Let's just hope that this Friday will bring a better result.

“When a team outgrows individual performance and learns team confidence, excellence becomes a reality.” Joe Paterno
“Coming together is a beginning. Keeping together is progress. Working together is success.”
Henry Ford

Feminism in Music videos

Some artists have tried to intergrate the message of feminism in their songs and videos. Well, some were successful some were not.But that is probably a matter of opinion. Firstly a Music Video from Christina Aguilera (Can't hold us down)



I believe that the song is interesting but the video was not strong enough to convey a memorable,important message.
Another artist who also encourages feminism is P!nk. Many of her videos are fun to watch but are still conveying the strong message they were meant to convey.

The video shows a few misconceptions and stereotypes that people have about feminists.



How women are being exploited in the media

An article on feminist female rap artists

http://www.questia.com/googleScholar.qst;jsessionid=9BC672E98722DF8772134F41D116C217.inst3_2a?docId=5000245433

Lady Gaga interview



There has been a discussion on whether Lady Gaga is a feminist icon...She makes an intresting point in the begining of the video but as the interview carries on she shows us that she does not even know what feminism is about.

G.I. Jane



The whole movie and espescially this scene is showing a woman doing what she wants not what others tell her to do and it shows how she succeeds in breaking some stereotypes of women in general. Espescially the dialogue is very intresting e.g. when the chief master tells the other soldiers how her presence makes them all "vulnerable". This also represents the view many men hold of women, that they make men weak and that it is best for them to stay home or at least not disturb men in "their territory".

Propsetc

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This is a moodboard for the props that we might use in our music video.

Final Idea

The idea we’ve decided on centres around the theme of a teenage girl being pressured by society and being forced into the image of feminism which has been constructed by the media.

The idea starts with a teenage girl in a cage, she is blindfolded and in hospital overalls. It is supposed to relate to suppressing a human, almost like negative connotations such as people in mental asylums.

Then two scientists come in and take her out of the cage, she is scared and confused and quite unwilling to do what they want. They take her to a lab environment and there she goes through several phases such as costume (they force her to wear a fashionable dress), hair and makeup, they give her a cigarette to curb her hunger, teach her to be bulimic, give her a bottle of vodka, high heels, drugs, teach her how to pose, how to attract a footballer, pick up burger they snatch it away, sneakily unwrap a chocolate bar (gets put in straight jacket/electric shock therapy), money, designer bag, tell her not to study, Botox and plastic surgery offers to her etc

She is being forced to conform to a typical stereotype.

Then she gets shoved onto a catwalk, people are taking pictures of her and she is really confused and she doesn’t want to walk, they make her. Cameras are clicking and people are telling her to walk and look beautiful.

At the end of the catwalk, she shouts “I’ve had enough!” then she faints/falls off the end of the stage and then falls onto her bed in her room and wakes up in reality. She is in her normal clothes and her bed isn’t made.

Concerning how the music relates to the visuals. The pace of the camera will be determined by the music, and the music is upbeat and the tempo will be fast.

Our idea is about freedom and rebelling against the force of the media but recognising the pressures which exist on young females in society. At the end the girl wakes up from the dream and realises that she doesn’t want that life, and the dream was a warning to her.

The music video of the song her morning elegance by oren lavie

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