Music Video Analysis

The whole idea of this music video is very interesting, as well as visually appealing to the audience. Their target audience are teenagers and young adults, and by choosing to make a video which involves technology and internet, ultimately allows the viewer, their target audience, to relate to the music video. It captures their attention, their interest, since internet and technologies are now a huge part of their world. The concept of this music video is utterly creative and unique, it truly achieves a director’s aim, which is to make people enjoy their creation and watch it again. The video in general is really colorful, I believe this is done for effect, to make the video stand out and engage the viewer.

However, though original, this music video is - at the same time - extremely conventional, since modern music videos usually display a sense of voyeurism towards females, and this is one of them. The representation of women can be seen as quite negative in this, since they are baring a lot of skin throughout the entire video, and there are the actual song lyrics – at one point – written on their semi naked bodies. Therefore women are portrayed to be their sexual objects, only there to give them pleasure.

The video conveys the lyrics effectively, not in a literal way, but not in a complex manner either. The artist’s body language and facial expressions cleverly fit with the beat of the track.

------------------------------------------------------------------------------------------------------------

 

Directed by Joseph Kahn, “Always” is reminiscent of the music video “The Good Life”, by American rock band, Weezer, however – in my opinion – it is still an unique music video. In the video we are able to see the band, Blink 182, performing, this reminds the audience of their particular talents, which helps promote them and this is highly desirable and conventional.

“Always” is concept driven. It conveys the lyrics as the video clearly reflects on the theme of love and relationships. This is the kind of video that evokes curiosity in the viewer, since - though the theme may be crystal clear - the story, the meaning behind the video, isn’t so obvious. There a lot of different interpretations that can be given to this music video, and the viewer will definitely ponder at the end, what was the meaning of this video, what was the story. This is a clever technique, since it consequently makes the viewer watch the video over and over again.

 The video is displayed as three horizontal panels, and the panels splits the characters in three, this adds a sense of bewilderment to the video, which eventually intrigues the viewer, and it’s another successful technique since it emphasizes how relationships can be perplexing.